??With the rapid growth of China's national economy, the people continuously improve the quality of life; the concept of continuous improvement with the dress code, people chasing the pace of fashion more and more quickly, new wedding dress is also higher for the expectations and requirements; the same time This is a blend of East and West era, the West's social etiquette also recognized by us to accept and follow the implementation of all that our dress has entered a new era. Therefore, the growing market demand for wedding, wedding garments rate increased year by year, wedding production and sale of a large number of companies chasing hot spots.
1, wedding market demand conditions
(A) to dig gold wedding market
According to the China Private Economy Weekly, 2008-03-08 "wedding market and gold could be dug" in reports: "the last century, before and after the baby boom in 1980 led directly to the peak in recent years, the marriage. National Center for Marriage Industry Survey
"According to incomplete statistics, in wedding consumption, about 90% of the newcomers are willing to spend the entire wedding budget is about 15%, to buy or rent wedding wedding wedding photography. A large market demand makes the Chinese market continues to heat up wedding also contributed to the wedding consumer market. "
Industry analysis, and now the market in China, most of the wedding wedding photo studio in the city is close to saturation point, after only strive for perfection and integration to achieve a breakthrough, a wedding in this market growth is limited. But the wedding consumer market is just getting started, and has great potential.
(B) The wedding dress needs survey
The author in Fuzhou for 20 --- 30 years old women, conducted a questionnaire survey, a total of 500 questionnaires were sent. Its findings are as follows: on the assumption that select only the premise of wearing a wedding dress, there is 72.3% of people choose to wear wedding wedding day, 25.2% of people choose to wear a Chinese dress, 2.5% of people choose to the general package. Wedding has a choice of ways as follows: 38.2% of people choose to rent, 49.5% of people choose to buy 12.3% of the people to produce their own.
Needless to doubt, wedding, or an absolute appeal, but can not be ignored, there are a considerable number of people deeply in love with Chinese-style wedding dress, while the board is how the package is not popular. The analysis concluded that the questionnaire: the growing popularity of wedding, showing the wedding market, strong vitality. In the past, individuals buying pieces of a very extravagant wedding dress is a matter can only be leased, but with the improvement of living standards, have their own wedding many people have become an essential part of marriage. To buy a wedding dress belonging to his own wedding ----- props of marriage was finally divorced from the "Destiny", the real meaning of love is given.
(C) changes in consumption patterns wedding dress
According to 2007 Chinese wedding market research report shows that the choice of consumer items in the marriage ,2006-2007 just right after we were married couples need to choose the main services and products, its first choice for wedding photography (85.6% of the newcomers need to take wedding atlanta braves blue jersey photos) ; followed by wedding services (78.74% of the newcomers went to restaurants and wedding preparations); and then followed by a wedding services, honeymoon travel and purchase wedding, or 56.2% of the new plans to ask the company for their wedding weddings; 46.4% of the newcomers will be arrangements for the honeymoon tourism; 36.6% of the purchase of new wedding dress for the bride.
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